The Alumni Services of the Ross School of Business asked our Service Innovation Management team to design an IT-mediated service that would keep alumni connected to the school. During the empathic research phase I interviewed business school alumni, observed a local alumni event and, based on this data, created alumni personas. We created a Customer Journey Map plotting out the key moments for alumni and the social networks and IT systems alumni utilized in fulfilling their academic, social, and professional goals. Through the journey map we realized that our final solution must engage business students before they became alumni. In interviews and within our own group (made up of soon to be graduating business students) mentoring emerged as an important unfulfilled need. We devised a service, detailed in a Service Blueprint and a Storyboard, allowing current students to request mentoring from up to 3 alumni per year. By restricting requests and allowing mentors to monitor requests, the system will be able to attract and retain high quality mentors. All students using the service would commit to becoming a mentor after graduation, thus ensuring an ongoing supply of mentors.